A proposed class action alleges Starbucks’ “Sprouted Grain” bagel is deceptively named since the product is made primarily with traditional, non-sprouted grains.
The 25-page lawsuit claims that consumers relying on Starbucks’ advertising and naming of its sprouted grain bagel reasonably expect that its main ingredient is sourced from sprouted grains. Unbeknownst to consumers, the sprouted grain bagel is made predominately with processed white flour, a traditional grain that pales in comparison with the “more premium and desirable” advertised ingredient, the case contends.
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